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Positioning concerns ways to situation a product from the minds of customers and notify what characteristics differentiate it from your competitor's products. A agency frequently performs this by developing a perceptual map, which denotes equivalent products and solutions developed in a similar field In line with how consumers perceive their value

Some definitions of marketing highlight marketing's ability to produce benefit to shareholders of your agency too. Within this context, marketing might be defined as "the management procedure that seeks to maximise returns to shareholders by establishing interactions with valued buyers and developing a competitive benefit".By Lauren Holznienkemper

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